Pomul Vietii
Usage Request

Logo

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Basic version
It is recommended to be used on all supports.
Horizontal version
Recommended for use in confined spaces. For example, in cases where it appears next to a number of other logos.
Laconic version
Recommended for use in sizes up to 7-20mm height or on materials that can't fit the full logo.

Alternative versions

Logo color range

The logo is available in three color ranges for different application.
BASIC MULTICOLOR VERSION Used on a black or white background. It is preferable to use the logo on a black background, where possible.
SIMPLIFIED 6 COLOR VERSION
Used for limited color printing.
MONOCHROME VERSION
Used to place the logo on a color background.

Minimum free field around the logo

In order to correctly place the logo, you must observe the field protection rules - the free space around the logo. It is inadmissible to use any elements in the minimum free space. The field of protection ensures a better perception of the logo. It is recommended to use the free space in larger proportions than the protection field.
Spatii
The protection field is equivalent to 1/5 of the logo width, regardless of the size of the logo.
Spatii
The protection field is equivalent to 1/3 of the logo width, regardless of the size of the logo.
Spatii

Incorrect use

Improper use of the logo may affect its integrity and structure. Follow the logo guidelines and instructions carefully to get the best results.
I1
Adding the ornament as an element of the logo.
I2
Changing the color palette of the logo.
I3
Distortion of the shape and proportions of the logo.
I4
Adding new items and components for current logo.
I5
Changing the graphics of the logo (except monochrome ornament)
I6
Placing the logo on too complex backgrounds.
I7
Using the color version of the logo without a black or white background.

Essential rules

I1
It is not allowed to use the logo or its elements to create other logos.
I2
It is not allowed the existence of two Trees in the same context or on the same support.

Color palette

The color palette of the logo consists of eight basic colors:
Paleta
Pantone colors for the logo version in 6 colors:

Font

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Circe de la ParaType

The font was chosen in such a way as to be modern, clear and professional. The Circe font is used in the following two variations: Light and Bold. It is suitable for both headlines and regular text.


font

font

Ornament

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There are four versions of the ornament - multicolored with transparency, multicolor, 6 colors and monochrome.

MULTICOLOR ORNAMENT
ORNAMENT IN 6 COLORS
MONOCROM ORNAMENT

Ornament segmentation

The ornament can be used in whole or segmented. The basic rule to be observed in the segmentation is the position of the vertical central line that cannot be cut.

incorect

Incorrect use of the ornament

incorect

It is not allowed to rotate the ornament and segment it.

It is not allowed to distort the shape and the proportions of the ornament.

Ornamental girdle

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It is formed from the elements of the logo and consists of three parts: base, top and bottom. Using only the base part, you can create an infinite frieze. United together, all three parts form a fixed length frieze. The neck cannot be oriented from top to bottom.