Pomul Vietii
Usage Request

Country Brand
Tree of Life

The country brand administrator
Investment Agency

Tree of
Life
Country Brand since 2018

The image of the Republic of Moldova
Invest Moldova Agency is the only institution in charge of promoting the image of the Republic of Moldova on the economic and investment dimension, acting as Country’s Brand administrator for the gainful positioning on the international economic map.
The Tree of Life has been the mainstay of over 30 international fairs and exhibitions in over 20 countries.
The country brand can only be used following a request approved by the Invest Moldova Agency. Complete the usage request here.

Why use the Country Brand

International recognition under the umbrella of a common identity

Affiliation with the community of the Country Brand promoters

Joining efforts in Promoting the Country Image

Our symbol

The basic elements

Each branch of the tree represents an opportunity for growth and has a special meaning, telling about strategic sectors of the Moldovan economy
FLOARE TRADIȚIONALĂ

TRADITIONAL FLOWER

Basil, which is associated with protection and purity, true and long lasting love. Moldovans use it in almost all national traditions and celebrations, offering it a place of honor in the local cuisine.
ȚESĂTURĂ

TEXTILE

The light industry’s branch derived from ancient traditions has known a vertiginous growth nowadays. The local brands united by the "FROM THE HEART" platform, successfully conquer foreign markets.
PAHARELE DE VIN ROȘU ȘI ALB

Red and white wine glasses

Symbols of wine-making traditions, holiday celebration and soul conversations, that often take place in Moldova. They represent the wine sector - the business card of the Republic of Moldova
FRUCTE ȘI LEGUME

FRUITS AND VEGETABLES

These are found in the logo and show the diversity of the orchards and gardens chockfull of fruits. The authentic taste colours the agricultural treasury of the country.
TRANSPORT ȘI ENERGETICA

TRANSPORT AND ENERGY

Symbols illustrating the infrastructure and microchips representing the ITC, Infrastructure and Energy. The strategic geographical position of the Republic of Moldova allows connection to the global economic network.
ELEMENTUL APLICAȚIEI ȘI ȘURUB

APP ELEMENT AND SCREW

The Automotive and Electronics sector is presented graphically by a screw-shaped symbol. This industry is fueled by foreign direct investments, contributing to the growth of jobs and the country's economy.
CONECTIVITATE

CONNECTIVITY

The logo is complemented by the connectivity symbol confirming the high development level of the sector. Moldova is a technologically advanced country with full Internet access and widely applying E-gov services.
CRUCEA

THE CROSS

Symbol of the Orthodox faith - the basic religion of the country, as well and a symbol of hope and purity.
TRANDAFIR

ROSE

The rose is a well-known folk symbol of love, beauty, family, wisdom and devotion. It is located at the top of the logo.
Testimonials
I fitted the Tree of Life logo with all its details in the decor of the restaurant "Moldova". Our visitors are curious and fascinated by the history of Moldova. This logo helps us to differentiate ourselves from typical Eastern European places through its uniqueness, complexity and color.
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Sandra Andronic

Restaurant "Moldova", Boston SUA
2. We decided to open the restaurant "Moldova" - to let our tourists taste and enjoy our traditional pies, juice and dumplings.It happened that during the pandemic, Thailand was closed for tourists, but those who stayed here visited us daily. We are proud to be Moldovan!
Alexandru Melinte

Alexandru Melinte

Restaurant "Moldova" Thailanda
The "Tree of Life" country brand offers a multitude of elements that, beyond its image and meaning, can suit and be adapted for design solutions. We wanted the general public to identify with the "Tree of Life" - as a symbol of unity through culture, development and country vision.
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Mihai Stamate

Designer Industrial
Pavilion of the Republic of Moldova

during the DubaiExpo 2020 world exhibition

175 k

Visitors during the exhibition

7th

place in the finals

Performance of the Republic of Moldova

at the Music Contest Eurovision 2022