Country Brand
Tree of Life

The country brand administrator
Investment Agency

Tree of

Country Brand since 2018

The image of the Republic of Moldova
Invest Moldova Agency is the only institution in charge of promoting the image of the Republic of Moldova on the economic and investment dimension, acting as Country’s Brand administrator for the gainful positioning on the international economic map.
The Tree of Life has been the mainstay of over 30 international fairs and exhibitions in over 20 countries.
The country brand can only be used following a request approved by the Invest Moldova Agency. Complete the usage request here.

Why use the Country Brand

International recognition under the umbrella of a common identity

Affiliation with the community of the Country Brand promoters

Joining efforts in Promoting the Country Image

Our symbol

The basic elements

Each branch of the tree represents an opportunity for growth and has a special meaning, telling about strategic sectors of the Moldovan economy
I fitted the Tree of Life logo with all its details in the decor of the restaurant "Moldova". Our visitors are curious and fascinated by the history of Moldova. This logo helps us to differentiate ourselves from typical Eastern European places through its uniqueness, complexity and color.

Sandra Andronic

Restaurant "Moldova", Boston SUA
2. We decided to open the restaurant "Moldova" - to let our tourists taste and enjoy our traditional pies, juice and dumplings.It happened that during the pandemic, Thailand was closed for tourists, but those who stayed here visited us daily. We are proud to be Moldovan!
Alexandru Melinte

Alexandru Melinte

Restaurant "Moldova" Thailanda
The "Tree of Life" country brand offers a multitude of elements that, beyond its image and meaning, can suit and be adapted for design solutions. We wanted the general public to identify with the "Tree of Life" - as a symbol of unity through culture, development and country vision.

Mihai Stamate

Designer Industrial
Pavilion of the Republic of Moldova

during the DubaiExpo 2020 world exhibition

175 k

Visitors during the exhibition


place in the finals

Performance of the Republic of Moldova

at the Music Contest Eurovision 2022